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ARE BLUE SKIES AHEAD FOR "GREEN JOBS?

Looking for new directions for your business or career? "Green" might be worth considering. Some say it’s "too early". Others say "early is the perfect time". One fact that we do know is that "green" jobs and businesses are opening right now.

Consider these examples:

-– the new position of Sustainability Director posted by a well-known college

-– the utility companies creating new jobs for specialists to market "Green Power" alternatives to brown energy

-– the job-search website with specific tips for college students and recent grads seeking "green" jobs

-– the small business hiring staff to support its growing market for recyclable shipping supplies

This can be the beginning of very good news. But how does a mid-life career-changer or a start-up business owner find an open path into this emerging marketplace?

For starters, acknowledge that "greening" as a business direction is no longer a dream limited to tree-huggers. Then, consider how your education, training, passion, interests and experience could be applied within this expanding universe of possibility. In short, how can you combine your past life with present/future needs of a new market?

SEE YOURSELF ON A "GREEN" PATH: THEN TAKE FIRST ACTION STEPS

-– If you are looking to enter the field as an employee, look up postings for "green" job titles that might tap your education, experience and passion. Research websites, articles and ads describing available jobs and their functions. Explore job titles and various categories of organizations that might benefit from your help.

-– If you are thinking of starting your own business, ask yourself what past jobs you have had that might qualify you to provide products or services to a business or individual striving to become "green". Identify skills you already have -- or might obtain – in order to position your new business as one that could offer real help. Research the market to identify competitive suppliers that might already exist. Visit trade shows or conventions to talk with potential clients/customers, discover their problems and learn more about their future needs.

-– If you want to become a "green" consultant, assess the areas of your expertise that might be helpful to a business on the brink of expanding into "green" territory. Follow suggestions listed above for starting a business.

Regardless of the path you select, set aside time to learn specifics about new jobs as well as challenges faced by new and existing businesses in this field. As you discover problems needing solutions, you’ll get new ideas about how you can help. For further consultation, call Dr. Green.


Rhoda F. Green & Company, Inc.
 The executive's executive resource.
Our phone number is:  212 222-3445
Our FAX number is:  212 864 4135